GROOVY

GROOVY是一个以孟菲斯风格为基调的家居集合品牌，以"打破常规、玩转生活"为核心理念，通过大胆的色彩碰撞、趣味化设计和环保主张，重新定义年轻群体的家居美学。设计上我们放弃工业设计的完美线条，以粗线条剪影勾勒家居形态，保留手绘草稿的原始质感，传递品牌的轻松趣味。色彩上我们大胆采用高饱和主色形成非和谐配色方案，强化视觉记忆点。全线包装采用再生牛皮纸，通过裸色基底与品牌色彩对比，平衡自然感与潮流感。

GROOVY is a home collection brand rooted in Memphis-style design, with the core concept of "breaking conventions and playing with life." Through bold color clashes, playful design, and an eco-conscious stance, the brand redefines home aesthetics for younger generations. In design, we abandon the perfect lines of industrial design, using thick-line silhouettes to outline furniture forms while preserving the raw texture of hand-drawn sketches, conveying the brand's relaxed playfulness. For color, we boldly employ high-saturation primary colors to create non-harmonious color schemes, strengthening visual memory. The entire packaging line uses recycled kraft paper, balancing natural feel with trendiness through the contrast between the bare base and brand colors.