OhBake

ohbake是一家韩系烘焙品牌店，我们围绕「小熊掌心的甜趣研究所」概念，构建"年轻化、治愈感、社交化"的韩系烘焙品牌形象，通过萌趣IP与色彩美学传递"甜品即幸福感"的情感价值。色彩上我们采用软fufu的淡蓝+甜度爆表的樱花粉做主调，双主色碰撞形成"甜而不腻"的视觉张力，打造治愈甜品社交场合！主IP是一只小熊研究员，以圆润线条与动态表情打造"软萌"小熊形象，通过生活化场景插画，塑造拟人化陪伴感，降低消费者与品牌的距离阈值。

OhBake is a Korean-style bakery brand. Built around the concept of "the sweet fun research lab in the bear's paw," we construct a Korean bakery brand image of "youthful, healing, and social," conveying the emotional value that "dessert equals happiness" through cute IP and color aesthetics. For color, we use soft baby blue and cherry blossom pink as the main tones—the collision of two primary colors creates a visual tension of "sweet but not cloying," crafting a healing dessert social occasion. The main IP is a bear researcher, with rounded lines and dynamic expressions building a "soft and cute" bear image; through lifelike scene illustrations, we shape a personified sense of companionship, lowering the distance threshold between consumers and the brand.