aevum

aevum

CLIENT:aevum
SERVICE:品牌全案设计
INDUSTRY:家居行业

品牌"Aevum"源自拉丁语"永恒的时间",品牌Slogan"以流动的几何,描绘时间中的色彩"象征家居设计与时空的共生关系——家具不仅是空间物件,更是承载时光记忆的容器。Logo设计我们以房子轮廓为符号结合手写感字母象征"家"与"时空轨迹"的交叠,插画设计上我们用简约手绘展现功能美学,聚焦结构本质而非细节堆砌,通过动态几何线条打破静态家居的刻板印象,隐喻时间流动,形成独属于Aevum的家居色谱。

The brand "Aevum" originates from the Latin word for "eternal time". The brand slogan "depicting colors in time with flowing geometry" symbolizes the symbiotic relationship between home design and space-time—furniture is not just a spatial object, but a container carrying the memories of time. For the logo design, we combined the house outline as a symbol with hand-written letters to symbolize the overlap of "home" and "time-space trajectory". For the illustration design, we used simple hand-drawings to display functional aesthetics, focusing on structural essence rather than detail piling. Through dynamic geometric lines, we broke the stereotype of static home furnishings, implying the flow of time and forming a home spectrum unique to Aevum.

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