Zoonique

Zoonique宠物生活方式品牌，专注宠物服装定制及生活方式周边，传递「温暖陪伴」与「个性化宠物生活」理念，我们以主理人3只宠物小狗为品牌IP核心，强化真实性与情感共鸣，以奔跑、跳跃的动作传递品牌活力，我们为每只狗狗设计了3套服装：基础款、主题款、定制款，覆盖品牌核心产品线。品牌色上我们选用了治愈系基调，传递清新温暖感。同时我们将IP形象做了多维度延展应用设计，从设计了趣味导视系统及产品周边，贯穿品牌的治愈感与趣味性。

Zoonique is a pet lifestyle brand focused on custom pet apparel and lifestyle merchandise, conveying the philosophy of "warm companionship" and "personalized pet living." We center the brand IP on the founder's three pet dogs, reinforcing authenticity and emotional resonance, and use running and leaping actions to convey brand vitality. For each dog, we designed three sets of apparel: basics, themed, and custom—covering the brand's core product line. For brand colors, we chose healing tones, conveying freshness and warmth. At the same time, we extended the IP image into multi-dimensional application design, from playful wayfinding systems to product merchandise, running through the brand's healing feel and playfulness.